Beginner’s Guide to How to Create a Newsletter with Mailchimp

Newsletters are a very effective and handy way to collect information from your potential clients. Newsletters are a great tool by building email subscriptions. You can get people to register themselves for your newsletter facility by awarding them with offers, and latest sale options.

Newsletters help in establishing a close connection with your customers and potential clients by keeping them updated about your company. This helps in brand promotion and product awareness in a focused way targeting a larger audience.

You can use mailchimp wordpress plugin that can help you in setting up a proper registration form for the subscription of Newsletter.

Utility Of MailChimp Plugin For Your WordPress Newsletter

MailChimp is one of the highly recommended Newsletter software which makes your business easier. The software comes with tons of customizable options and is effortless to use.

MailChimp helps you in creating an attractive newsletter with creative content and appealing visuals. You can also list your upcoming campaigns and their tracking facility. You can also use it for a split test and for measuring ROI.

How To Install And Configure MailChimp?

The process of configuration starts with a simple installation of the MailChimp plugin and activating it. As MailChimp is an independent plugin service so the first step involves the retrieving if the API key, it is code that enables you to further use the MailChimp services in WordPress plugin.

In the admin column of your blog, find the newly added “MailChimp for WP” link towards the left side of the menu and go to the “MailChimp” submenu. Then click on the ” Recover your API Key here” link.

You are then guided to the MailChimp website where you asked to create a new account if you don’t have one. After you’ve successfully registered yourself you will get an email for the activation of MailChimp plugin. Click on that link to verify your registration.

Once the approval is done, you are then supposed to fill a form giving your details about your name, postal address, time zone and information about your activity. This will make MailChimp offer you a comparative analysis with other sites, which work in a similar sector as yours.

MailChimp is one of the best WordPress plugins which serves a professional and focused service that keeps your privacy maintained. With such a major responsibility the plugin uses your postal address to keep you away from any spam that may happen with you.

MailChimp considers spam as the most offensive crime and charges fines for more than 15,000$ for any violation done against their laws.

You can also import your subscriber list from another service after the completion of the account creation setup.

This is how you can import to Subscriber List

To import your subscriber list you need to follow these steps. Firstly click on “Import Your List” button you can see on the homepage of your MailChimp account. In the next step, you are required to name the list and then select the email address and the sender’s name that appears in the mailbox of your subscribers.

You can also remind your subscribers with a little message informing them why they are receiving this mail through the “Remind people how they signed up” option. The message will be displayed like “You are receiving this email because you have subscribed to xyz newsletter”.

Complete the process doing a final check on the notification that you want to receive. Approve all the changes you have made by clicking on the “Create list and go to import”.

This is how you can build a powerful link with your potential clients keeping a track of them and engaging them with your business the most.